Quaderna, the successful series designed by Superstudio in 1970 celebrates 40 years!
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Quaderna, the successful series designed by Superstudio in 1970 and produced without interruption by Zanotta, celebrates 40 years.

A collection-manifesto of "radical design" active between Florence, Rome, Naples and Milan in the late '60s.

Quaderna represents with its history the visionary utopias of that time. As Franco Raggi asserts in his writing "Radical Story" (Casabella, 1973), the radical movement tries to "overcome the disciplinary discourse of  design, namely the reconstruction of the contradictions at the formal level, destroying ...the normal image of the product." The result is an avant-garde style that provokes, on one side, and creates solicitations for the contemporary world, on the other.

With Quaderna, the Superstudio group of Florence (Adolfo Natalini, Cristiano Toraldo di Francia, Frassinelli and Magris brothers) creates an endless world of objects to be invented, ranging from flat surface, to furniture, to architecture. Everything starts in '69 with the "Histograms" designed by Natalini and companions: objects built on the base of  spatial lattice orthogonal grid, endlessly adaptable. A family of unique and timeless furniture takes shape, an icon based on regular geometric shapes covered with squared white laminate (created on purpose by Abet Print, designed by Superstudio, and called Misura) and characterized by strict volumes, simple and perfect.  A real "artificial landscape" extensible as you wish, neutral and strong at the same time: a single squared top "with legs" that becomes a table and space, as well as a chair, bed, bench, cabinet, stool.

Zanotta decides to put Quaderna  into production in 1971, with the courage of those who have always wanted  to experiment. And with the flair of whom constantly anticipates:  "the neo-modern and post-modern wave" that will follow with Alchymia and Memphis enters the stage between  the '70s and the '80s.

Quaderna, of which Zanotta  still manufacturers table, desk, console table and bench, has received numerous awards and is exhibited in the major museums of the world as timeless pieces of pure design.

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