An international design brand of ‘Made in Italy’ perfection and excellence.

Since 1912, the general public has always and immediately associated the name Frau with the idea of quality and design furnishing and seating in particular. A name that is so characteristic and instantly linked to German sounds, but which is, in actual fact, simply that of the company’s founder, Sardinian-born Renzo Frau, who, over time, has successfully taken the ‘Made in Italy’ style and quality beyond national confines.

There have been a great many important moments in the history of Poltrona Frau, and they have all contributed in some way to creating the legend of this company that was founded in Turin and is today a citizen of the world.

In Poltrona Frau, everyone involved in monitoring the creation of the product, every artisan, is, in his own way, a designer as it is he who shapes the material, forming it into a design that can guarantee pleasurable use. However, the world’s greatest architects and designers have been involved in Poltrona Frau’s production capacity, aware of creating items that are destined to last. In a close relationship between the ability of doing and the history of a company that looks to the future.

Being Poltrona Frau does not mean knowing our materials, but also continuously measuring up to new technologies. Creating timeless products to be enjoyed on a daily basis. To express the high quality of living for the home and office, as well as developing special places worldwide.

It means changing, aware that we are always ourselves.

An ability acquired over time that the artisan masters continue to hand down from generation to generation. A wealth of knowledge enclosed, today as in the past, in every single piece of Poltrona Frau furnishing. The intimate elegance, the personality of each and every item are the results of man’s hand and a design that exalts the craftsmanship even in the most modern designs.

Poltrona Frau has always blended manufacturing skill with research in materials. Thereby always using the very best that nature and our history offer us, like wood, metal and, of course, the exclusive Pelle Frau® leather. The work involved in keeping the leather ever current and differentiated is continuous, striving to preserve the original, natural softness, warmth and tactile sensations, whilst also creating lines destined for different tastes, to meet customer demands and the criteria of international standards. Exploring new designs on our products requires research that also involves materials such as aluminium, foams, composites, MDF, titanium and carbon fibre. Treating each and every element with the same ‘handmade’ care and passion.

One of the greatest challenges facing us over the past few years was being ready to make tailored products using the same standards as for mass production. Combining both hi-tech industrial methods and the creativity of the artisan. In order to meet the requests put forward by some of the top stylists of our time, Poltrona Frau has also learnt how to be a leading reference for ad hoc projects in the made-to-measure contract sector.

Since 1912, the brand marking applied to each and every Poltrona Frau model has been the last step in a long, delicate production process involving both the latest technology and traditions handed down for almost a hundred years. Being Poltrona Frau means taking the values of true ‘Made in Italy’, its culture and history, throughout the world. It means looking to the future, aware of what has been.

Creating outstanding furnishings that will outlive fashion trends is a goal that we set every time, because we are accustomed to blending design and tradition. It means re-reading the classics. But also trying to overcome consolidated patterns and offer new user opportunities for contemporary living. Poltrona Frau has involved more than 80 world famous architects and designers in this dynamic, everyday creative process.

For us, manufacturing means being able to use our materials well. Knowing how to process them in an appropriate way, using time-honoured techniques. But also viewing our manufacturing skills as a constant opportunity for research, enabling us to discover new lines of development. Making leather a contemporary material.

And working the most innovative materials with the same level of “hand-made” care: aluminium, foam, composites, titanium and carbon fibre.

Poltrona Frau quality was created with the company and has always been an intrinsic part of the culture of beauty that animates each and every creation. Every single aspect, from the idea to the finished product, from the presentation of collections to after-sales support, has been designed to guarantee maximum comfort to our customers. Quality is then further guaranteed by stringent laboratory tests and strict manufacturing processes. On an international level, this is all recognised by certifications UNI EN ISO 9001:2008 for furnishing, by UNI EN ISO 9001:2008 for contract and by ISO/TS 16949:2009 for Car.