The History
The first to weave synthetic fiber into luxury outdoor designs, the first to place an absolute premium on quality, the first to become a truly global brand, DEDON revolutionized the business of outdoor furniture from the moment we took production into our own hands. Researched and developed in DEDON labs, fabricated according to our own exacting standards, woven by our master weavers, and subjected to 12 rigorous quality assurance checks along the way, each item of DEDON furniture — from fiber to final product — is an expression of our obsession with creating the best.

And that’s why, for our customers, 20 years of DEDON means luxury outdoor furniture of unparalleled excellence. But what does turning 20 mean to us? Well, we’ll never say no to an excuse for a party. But the truth is, it’s not that big a deal to us. We’re only 20, after all. Young, fresh, foolish, full of energy and ideas, we’re just getting started.

The Mission
Quality. It’s a word you hear a lot around DEDON. In fact, it’s kind of an obsession for us. We think about it about it constantly. The quality of our designs, of our fiber, of our weaving, of our service, of our lives — in everything we do, we want our quality to be the best.

In the fiber production center at our Lüneburg headquarters, the machines’ computer-calibrated dosage system measures out ingredients down to the microgram, ensuring a consistency that verges on perfection. Not a strand of fiber leaves the facility without meeting our exacting standards of strength, weatherability, color correctness, consistency and more. There are machines to simulate decades of exposure to sunlight, harsh weather and saltwater, and test the effects — or rather, the lack thereof — caused by wine spills and sunscreen.

Weatherproof, temperature resistant, toxic free, UV stable, fully recyclable, sustainable and exceptional in both look and feel, DEDON Fiber has revolutionized the world of outdoor furniture. But that doesn’t mean it can’t be improved upon. Inside the research lab, a team of specialists is continually testing new variations on our proprietary formula — 20 years old this year — in search of new color ways, new textures and new consistencies, not to mention greater strength, resilience and durability.

A walk through the DEDON factory reveals a clockwork-like approach to manufacturing in which every aspect of production is painstaking executed, supervised, checked and documented. If the smallest detail fails to meet our standards, that piece goes back to production. Every piece of DEDON furniture is made by hand, of course, so there will always be differences. Each piece is unique, but if even the smallest detail fails to meet our standards, that piece goes back to production until it satisfies each of our demands of quality.
furniture — from fiber to final product — is an expression of our obsession with creating the best.

DEDON The Art Of Weaving

DEDON Bruce Weber Movie – Barefooting around the World